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Foreign Trade Advice

Fermon Export relies on an internacional consolidated distribution network with focus on innovative products and root-marketing configuration,  seeking to be strong support in efficient go-to-market models that can suit the internationalization of projects. The dedication of specific PRIVATE LABEL  supporting Brazilian marketing and the continuous prospection and scouting in clients and area markets turns Fermon Export a very reliable partner with special consistency in tailor-made projects. The main goal is not only  to support client in opening and consolidating the operations but also to back up with all the relevant trade marketing and POS activities to deliver the value proposition agreed as pillar of the Business Plan.

Activity

Our team is made of several business managers with long experience in multinational companies  oriented to consumer market and deep knowledge of distribution system. Main activities are :

  • Definition of Marketing and Commercial Strategy (business plan);
  • Brand positioning and Brand imaging;
  • Organization of the distribution net (wholesalers, retailers, key accounts, food service, franchising, e-commerce);
  • Searching and definition of suitable distributors;
  • Identification of the best mix portfolio for products and services with focused briefings for suppliers (scouting, procurement and sourcing);
  • Sales and marketing budget management;
  • Competitors ´analysis and commercial actions to increase the turnover (both sell-in and sell-out);
  • Assist clients in fiscal,commercial, logistic and general administration areas;
  • Management of franchising system, private labels, joint ventures (industrial and commercial);
  • Organization and presence in international promotion events (Fairs, Exhibitions, Meetings with governmental representatives).